Black &
Unlimited

Role: Concept, Visual Direction & Design

When we hear the words “Black Culture”a clear but limited picture comes to mind. So, when Walmart wanted to ignite potential for Black communities during black history month we knew it was the perfect opportunity to broaden that narrow perception by celebrating people and stories that aren’t normally seen in mainstream media.

The launch film establishes the complex intersectionality and vastness of black identity by showing a large breadth of our different interests, hobbies, and careers. It also highlights Walmart’s role in lowering the barrier of entry to many of these sometimes costly hobbies.