Earning Even More
Role: Visual Direction & Motion Graphics
Cash back enthusiasts (…yes, that’s a real thing) work hard for their money and expect it to work hard for them in return. To remain enticing to this audience in the highly competitive cash-back market, Chase Freedom Unlimited introduced new cash back rewards in addition to its core 1.5% on everything proposition. Card holders could now earn 3% cash back on dining and delivery, 3% at drugstores, 5% on travel booked with Chase and 1.5% on everything else.
That’s. Huge. News.
Now, cutting through the clutter on social would be a tall order in a normal year, but in 2020 it was be monumental task. So, we knew breaking through would require a personality larger than life itself.