Challenge your perspective

Client: The Atlantic Magazine
Role: Concept, Art Direction, Design & Copy

While The Atlantic was effectively engaging its core demographic, it faced challenges resonating with millennials. In response, they introduced @lantic, a social media presence aimed at fostering constructive online dialogue, something they call “The American Idea.” Through this initiative, The Atlantic seeks to connect with a new generation, emphasizing inclusivity and open digital discourse.

Semi-translucent pages within The Atlantic informed and invited readers of the magazine to join in the discourse online.

Interactive audio installations placed in public transit hubs feature opposing viewpoints playing from left and right speakers of the commuters' headphones.