Buddhist Monks
Role: Concept & Visual Direction
Adam “MCA” Yauch was a founding member of the Beastie Boys and a devout Buddhist who fought for Tibetan independence. The annual MCA DAY event grew out of one fan's desire to remember the entertainer and humanitarian after his passing in 2012. To promote the event’s third year our team paid tribute to the late emcee with a special stunt in the heart of New York City.
Case Study
Select Press
