Train for Life
Since 1998 Beachbody set the benchmark for high-quality at-home fitness products designed to help anyone improve their physical fitness. Over time their brand became more associated with having vanity muscles, while large companies entered the space with more inclusive and body-positive messaging focusing more on wellness.
To help make Beachbody’s messaging appeal to more people than bodybuilders we reframed the reasons for wanting a beach body to be about being ready for anything life throws at us.
Launch film
Pre-roll films
“Train For Hornets”
“Train For Forgetting”
“Train For Doing It Yourself”
“Train For Kids”
Creds:
CCO: Rafa Rizutto
CD: Liz Loudy
ACD Copy: Sam Mindich
ACD Visual: Me
Director: Ryan Ebner
Production: Art Class
