ART DIRECTOR
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Player One

 

Hasbro: Beyblade Burst
Beyblade is the Ferrari of pre-teen boy battle tops. The latest incarnation of the toy bursts apart when you lose, making victories unquestionable. To communicate this innovation we focused on the moment of euphoria that everyone feels when they realize they've won a game.

{My Role} Art Direction

 
 

BROADCAST


Player One