ART DIRECTOR
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Player One

 

Hasbro: Beyblade Burst
Beyblade is the Ferrari of pre-teen battle toys. The latest incarnation bursts apart when you lose, making all victories unquestionable. To communicate this innovation we focused on the moment of euphoria that everyone feels when they realize they've won an intense game.

 

"Player One" :30

 
 

The YouTubers loved this one so much, they gave it the one of the internet’s highest honors: the parody recut. I don’t believe anyone has truly arrived until they’ve been given a proper online viking funeral! #grateful