Heinz Website Refresh (2019)

Heinz. Known the world over for the delicious red condiment that’s been a staple of my childhood (and adulthood) meals. While their site served well as a vehicle for looking up product details and introducing new advertising campaigns, it fell short in telling the whole story of the venerable brand.

With that in mind, I set out to create a site that took what worked from the previous version and introduced new elements that would allow Heinz to show more of its fascinating production process, delve into its storied history, and build the brand in engaging ways.