ART DIRECTOR
Bus Stop Billboard MockUp.jpg

DECODED

 

 
 
 

Decoded
After researching the pairing of Guy de Cointét and Wim Crouwel, I designed an exhibition poster for a retrospective of de Cointet's artwork at the Museum of Modern Art in the style of Wim Crouwel.

{ My Role } Design

 
 
 

process

 
 

Guy de Cointet was interested in cryptography and how it can be used to codify language. In his work he often created forms that resembled letters and mimicked patterns of written language, but were completely illegible.

 
 

Wim Crouwel's work shows that designers can create bold expressive work, even while working within the confines of a grid system. He serves as a great foil to de Cointet because his design ethos is one that places comprehension above all other priorities.

 

Initial sketches & Rough Drafts

 
 

final